NEWS & INSIGHTS
Guide to white labelling with Trojan
19.11.2024
White labelling is an effective way for companies to expand their offering without diving into full-scale product development. For businesses interested in white labelling baths and shower trays, our streamlined process helps ensure the products meet specific requirements while supporting customisation.
Trojan is a leading manufacturer of acrylic bath and shower trays, with almost 50 years of experience, meaning you can rest assured that any product manufactured and supplied by Trojan upholds the highest quality standards and will add value to your product offering
Here’s how we can work with you to develop and deliver successful white-label products.
Step 1: Product selection and quotation
Our white-label requests typically revolve around our existing range. Thanks to our extensive knowledge of the industry, we often suggest existing designs based on a review of a customers’ sanitaryware offering with the aim of complementing these designs and styles to certain ranges of baths; modern or contemporary.
We’ll provide you with a tailored quote outlining costs, minimum order quantities and delivery timelines.
The quotes are presented with customisable sections where customers can add their product descriptions, codes, and barcodes. This allows the flexibility to brand the products specifically for their market.
Step 2: Internal production setup
Once the details are confirmed, our team configures unique production codes for each product. These codes are specific to each customer’s needs including any specification requirements. The same codes streamline production instructions and ensure efficient tracking of each white-label batch. Our customer care team will also design and implement product labels that align with any brand specifications provided.
Step 3: Product testing and approval
Our white-label requests typically revolve around our existing range. Thanks to our extensive knowledge of the industry, we often suggest existing designs based on a review of a customers’ sanitaryware offering with the aim of complementing these designs and styles to certain ranges of baths; modern or contemporary.
We’ll provide you with a tailored quote outlining costs, minimum order quantities and delivery timelines.
The quotes are presented with customisable sections where customers can add their product descriptions, codes, and barcodes. This allows the flexibility to brand the products specifically for their market.
Step 4: Compliance for large companies
For larger clients, customisation requirements go beyond basic labelling and may require complex data points on everything from primary and secondary packaging specifications to weight and pallet details. Our team is equipped to support these requests, ensuring that all requirements for large-scale distribution are meticulously fulfilled.
Our recent work highlights the scale and flexibility of our white-label capabilities. One notable project, launched during the pandemic, involved a significant OEM initiative that spanned 18 months and required extensive customisation—from bespoke tooling and unique acrylic thicknesses to branded packaging. While such projects can demand considerable resources, including expanded warehouse space for raw materials and specialised inventory, the outcome proved both rewarding and mutually beneficial.
The value of white labelling with us
Our white-label process is designed to provide partners with high-quality, customisable products that maintain a seamless connection to their brand. With a proven process and flexible options, we handle the logistics of product production, allowing companies to focus on what they do best: growing their brand.
Our approach to white labelling ensures product integrity, clear branding, and supply chain efficiency. Whether you’re a growing business or an established trader, we’re here to support your brand’s expansion every step of the way.